Back to the Bronx

 

SUMMARY

We accompanied Dr. Salvador Mena on a trip to his native Bronx, N.Y. to give the Rutgers community an inside look at the university’s newly-appointed Vice Chancellor for Student Affairs.

STRATEGY

Enshrined as one of its core values, the Division of Student Affairs is committed to the development and preservation of an inclusive community characterized by cultural understanding and student engagement. A first-generation college student, Rutgers’ newest vice chancellor understands the importance of opportunity and engagement. Spending a day with Dr. Mena, he shared how his experiences shaped who he is today and how it informs the work he does for the campus community - giving students added insight into one of the university’s senior leaders.

ROLE: Photography, CREATIVE DIRECTOR