Professional experience

Syracuse University, Syracuse, N.Y., October 2022-April 2023
Executive Director of Marketing Strategy
Directed and stewarded integrated marketing campaigns in support of student recruitment and the student experience. Partnered with admissions staff, academic/business units, and internal cross functional teams to ensure effective prioritization and implementation of marketing strategic plans. Oversaw and managed the enrollment marketing strategy team and collaborated to develop marketing plans and related materials. Helped build infrastructure and processes aimed at leveraging analytics insights to optimize and drive marketing efforts. Served on the marketing division’s Executive Leadership Team and provided counsel to the university’s senior leadership, deans, faculty/staff related to marketing strategies and tactics.

Colgate University, Hamilton, N.Y., September 2021-October 2022
Campaign Communications Director
Implemented communications strategies in support of Colgate's Third-Century Plan and University’s $1 billion Campaign for the Third Century. Produced campaign communications content across print and digital platforms. Served as the primary liaison with advancement staff to identify communications needs. Developed and implemented an annual campaign communications plan and cross-platform content for the advancement office and Office of Communications. Assisted with executive communications for both internal and external audiences.

SIDEARM Sports, Syracuse, N.Y., October 2019-September 2021
Partner Success Manager
Developed and deepened relationships with partners within defined territory. Served as business lead and managed contracts, renewals, and upsell opportunities, while also helping to drive product adoption. Communicated new product information and provided best practices and case studies to achieve partnership goals and drive revenue. Gathered partner feedback and communicated them internally, while collaborating with company’s support, development, product, and project management teams. Kept current on industry trends and SIDEARM’s technology platform, which powers the official websites, mobile apps, live audio/video streaming, and e-commerce solutions of college athletic departments across the nation.

Rutgers University, New Brunswick, N.J., January 2016-October 2019
Associate Director of Marketing & Communications
Oversaw and developed the Division of Student Affairs’ storytelling efforts and the creation/distribution of branded multimedia content. Managed and implemented the division’s social media strategy, which saw a 117% increase in average engagement and a 75% increase in average reach. Recruited, trained, and supervised a newly-formed content team comprised of full-time multimedia specialists, and a staff of photo, video, and social media interns. Supported the vice chancellor for student affairs by preparing various executive and internal communication materials such emails, speeches, presentations, and newsletters. Also assisted with media inquiries and crisis communications.

Assistant Director of Marketing & Communications
Built and led a newly-formed marketing and communications team that within two years won five national awards at the ACUHO-I Marketing Showcase. Provided creative direction for the branding of over 80 yearly departmental programs, campaigns, and initiatives for the department of residence life and the university’s four cultural centers. Maintained residence life website and managed the department’s social media channels, which saw a 25% increase in followers. Led a creative services unit (photo, video, graphic design) that worked on over 200 projects a year.

Princeton University, Princeton, N.J., May 2014-January 2016
Assistant Director of Athletic Communications
Pitched and helped place stories in numerous outlets, including: NY Times, Bloomberg News, NY Post, NY Daily News, Associated Press, USA Today, ESPN, SI.com (Sports Illustrated), Wall Street Journal, The Guardian, Comcast Sports, CBS Sports Network, NPR, etc. Wrote and published over 370 stories (press releases, features, game recaps/previews) for the athletic department’s website. Produced, shot, and edited over 90 videos for the Ivy League Digital Network. Other responsibilities included preparing media notes/programs and managing social media accounts for assigned sports.

Amherst College, Amherst, Mass., April 2011-May 2014
Director of Sports Information
Worked with CBS Sports, NESN, and AT&T U-Verse on several televised football and basketball games, documentaries, and shows, while helping to place Amherst stories at numerous high-profile outlets including: FOX/ABC affiliates, Boston Globe, Washington Post, New York Times, Atlanta Journal Constitution, and ESPN.com. Responsible for promoting and publicizing the Amherst athletic department’s 27 varsity sports and oversaw the athletics website which published upwards of 600 stories during the course of each academic year. Other responsibilities included: overseeing Amherst Athletics’ webcasts/video production efforts and serving as the event manager for all home athletic contests.

Assistant Sports Information Director
Assisted the director of sports information in promoting and securing media coverage for Amherst’s nationally competitive athletic department. Created the Amherst Athletics Facebook page and YouTube channel and assisted with the redesign of the athletic department website.

Stevens Institute of Technology, Hoboken, N.J., June 2009–April 2011
Assistant Sports Information Director
Maintained and updated the athletic department website. Aided in the launch of Stevens Athletics’ Facebook, Twitter, and YouTube accounts and served on Stevens Athletics’ marketing and promotions committee which assisted with in-game promotions and marketing campaigns.

Related Experience

New York Jets Gameday Media Relations Assistant, September 2009-January 2012
Helped with press box setup and operations during NY Jets home games. In addition to staffing the check-in table for print/TV media, was responsible for distributing statistics/notes, assisting with general queries from media members, and transcribing quotes from postgame player/coach interviews and press conferences.

Media Assistant for the NCAA Div. I Men’s and Women’s Basketball Tournaments
Served as a media relations assistant during the first round of the 2008 NCAA Women’s Basketball Tournament in Bridgeport, Conn., the 2009 NCAA Women’s Basketball Regional in Trenton, N.J., and the 2010 NCAA Men’s Basketball Tournament First Round in Buffalo, N.Y. Prepared game notes and collected quotes from daily news conferences and postgame interviews for media distribution.

Northeast Conference Media Relations Intern, September 2007-May 2008
Served as the primary media contact for eight of the conference’s sponsored sports. Also acted as the media coordinator for several conference championships and provided game day support at televised men’s and women’s basketball games.

EDUCATION
Rutgers University
M.A. in Communication & Media
Concentration: Digital Media
May 2019

Rutgers University
B.A. in Journalism & Media Studies
January 2007

EXPERTISE
Content Strategy
Content Marketing
Integrated Marketing Strategy
Public Relations
Brand Management
Event Management
Web Design & Development
Social Media Management
Small Team Management
Creative Services
(Photo, Video, Graphic Design)

SKILLS/TOOLS
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Adobe Illustrator
Adobe Bridge
Adobe Audition
Adobe After Effects
Final Cut Pro
Experience with DSLR cameras
Google Analytics
Search Engine Optimization
AP Stylebook
Project Management Systems
(Basecamp, Asana, AirTable, Trello, Workfront, Podio)
Content Management Systems
(WordPress, Drupal)

AWARDS/HONORS

2022 Education Digital Marketing Awards
Gold Award
Development Website (Colgate’s Third Century)

2018 ACUHO-I Marketing Showcase
First-Place, National Finish
Social Media Campaign

Second-Place, National Finish
Website Redesign

Second-Place, National Finish
Logo/Mark/Icon

2017 ACUHO-I Marketing Showcase
Second-Place, National Finish
Overall Campaign

Second-Place, National Finish
Social Media Campaign

2013 CoSIDA Fred Stabley Sr.
Writing Contest
District 1 Award Winner
Season Preview/Recap of the Year
“Men at Work”

2009 Rutgers—Newark Athletics
Recognition of Service Award

Rutgers University
Student Employment Office
2018 Supervisor of the Year nominee
2017 Supervisor of the Year nominee