Rutgers University Dance Marathon
Summary
A four-year old with neutropenia, Joey and his family were paired with Rutgers UNICEF through RU4Kids. A joint program between the Embrace Kids Foundation and Rutgers University Dance Marathon (RUDM), RU4Kids connects student organizations with patient families in hopes that college students can help provide comfort, friendly faces, and fun during trying times.
Strategy
Every year, the Division of Student Affairs highlights RUDM as one of the university’s marquee events. While past coverage focused on Rutgers’ student volunteer/dancer experience, this year’s recap embraced RUDM’s mantra “For the Kids” (FTK) and put the emphasis back onto those benefiting the most from the university community’s charitable efforts. This focus helped illustrate the impact students - and the larger organizations the participate in - make every year within the community while living out the division’s core value of integrity.